Why is Search Engine Optimization Important?
When Promoting your content locally there are a few key things to note including:
- Language
- Environment
- culture
These things can tell us about the consumers we market too. Lets look at Michigan for example.
Michiganders are very diverse therefore the SEO strategies created to reach them, must be too. Whether it’s creating content based on the weather, great lakes, sand dunes, farms, cities etc. businesses are constantly finding new ways to reach customers around the state.
Because of this diversity, multiple SEO companies have formed in the state to assist businesses with their digital marketing. Some of the best companies for SEO strategy advice in Michigan include SmartSites, Intero Digital, and Graze Marketing.
These businesses have implemented the SEO strategies they suggest on their website. You may notice that their sites appeal to very different markets. Just looking at the home page of Graze Marketing it is clear they are using a visual strategy that speaks to the natural beauty of Michigan. SmartSites and Intero Digital, on the other hand, went for more of a modern look. These SEO strategists have implemented.
These Different looks represent the diversity of Michigan’s business and consumer culture. From Tech schools and modern city companies to local businesses and agriculture communities.
It is obvious all these sites are about SEO strategies, however, you may not have noticed the other thing all these sites have in common. They all use AI.
AI in SEO
AI has been around a lot longer that ChatGPT, it has been behind the scenes in almost all aspects of digital marketing. Improving tools, Search ranking, Bidding, Customer support and more.
Chatbots are one of the most well known forms of AI that businesses use. Although it may not have been seen as AI it is. many chat bots are trained to assist customers when they are unable to talk to a representative of the company.
AI has grown to assist in answering prompts, generating content including images and blogs faster than people can. This allows for Michigan companies to generate relevant content continuously.
How is AI being used now in Michigan SEO?
Prompts
AI like Chat GPT works by answering prompts that are created by users. Good prompts are important in ensuring that the content created by the AI is high quality. The first question you should ask yourself when creating a prompt is what kind of answer you are looking to receive? Creative, Informative, Keywords, Reasoning, a list, or an interaction are a couple responses someone may look for.
To generate these responses you must tell the AI generator to do different things. For instance a creative prompt will usually include demand words such as create, write, draw etc. and a prompt that explains what the content should be about, what it should look like and how big it should be. These prompts are specific enough to give the program direction but broad enough to let is create.
An informative response, however, requires you to state exactly what you want to get in return. For example “tell me what degrees the University of Michigan has.” or “What is the history behind the University of Michigan’s success in football.” These prompts are much more narrow and inform the AI exactly what it is looking for.
for more examples of AI generation and Prompts visit Sprout Social.
Why is AI Prompting Important
Businesses use the responses of these prompts for many things.
- Social media content (ideas)
- Updating old content to make it relevant (Ex. seasons change = clothing style change)
- Generating non – licensable images
- Writing web content
All these things could be done by people, however, they take time and can be expensive to pay someone to do. A large company like Ford is a good example. Ford has hundreds of writer’s working on one webpage on their site to keep it competitive.
AI can do the same task faster and cheaper. As long as the proper prompts are put in and you know how to adjust them to receive better responses, your company will benefit.
To get trained in proper Michigan AI Tactics for SEO visit Noble Prog.
Personalized AI Creations
Some generative AI is too broad for certain uses. That is why pre-prompted AI is starting to form. Unlike ChatGPT these AI systems operate with greater regulation and instruction already put into their systems.
Pre-prompts can direct AI to do things like only create thought-maps, only search a certain website for information, or only speak in a certain way.
These creations are similar to a chatbot you might interact with. Just like chatbots they can only take in put out certain information. this is done through pre-prompts that keep AI from taking in irrelevant information when computing a response. As well, as creating a way for the response generated to be useful for company success.
These personalized AI models are the ones that companies will most likely use to help improve their SEO.
Example
The University of Michigan recently came out with a trained AI model to support students (learn more here).
If you wish to use personalized AI you can use some of ChatGPT’s other AI generators, or build your own with a website builder like Wix.
“By far, the greatest danger of artificial intelligence is that people conclude too early that they understand it.”
Eliezer Yudkowsky
For advice and more specific information on Digital Marketing check out our Blog!