The world is constantly changing and businesses have had to learn to change with it. Trends in social beliefs such as going green, trends in technology such as electric cars, and trends in the economy such as inflation are just a handful of changes businesses have faced in recent years. Whether these trends directly affect their business or not most companies face some sort of shift in demand due to them.
Electric cars may not seem to affect a bakeries’ sales, but the popularity of electric cars represents the larger trend of going green. This may affect a baker’s business. How? I bet you didn’t know that going vegan can reduce an individual’s carbon footprint by 75%. And if going green is a trend it’s a safe bet to say that going vegan may also be trending. If a baker doesn’t recognize this trend there is a chance they lose business due to having a lack of vegan options. However, if they hop on the trend, business may increase, especially if they are the only bakery in the area to offer a vegan option.
What does this have to do with AI?
AI is one of the most recent technological advancements and it has become quite clear that AI isn’t going anywhere.
https://www.flexos.work/learn/the-top-6-must-know-ai-trends-for-2024
How can Businesses use AI to Their Benefit?
SEO otherwise known as search engine optimization is the key to any business online marketing. By influencing where your website ranks on Google’s index and influencing what searches will result in your page popping up.
Traditionally an SEO strategy begins with a Keyword search. Keywords are words that trigger your website to appear when a consumer googles it. For example, if you googled Elon Musk one of the first websites that will appear is Tesla. Why? Because It’s a keyword Tesla has implemented into their website organically.
Technically every word typed on a website can be a keyword. However, due to consumer research patterns, some keywords are stronger than others. Where you place the words on your website also matters. If the title of your website is Coffee and Books but you’re a bar running a mechanics shop your keyword (what people are looking for) mechanic is not going to be as strong as it may need to be.
Ok but what about AI?
AI is beginning to be implemented in order to build reliable keyword strategies. By looking at trends and finding groups by data mining keyword research is no longer a time-consuming process. What businesses used to have to manually look at and research can now all be done by different kinds of AI which is helping many businesses keep up with trends and adjust to changes as they occur instead of after.
AI can also suggest content ideas based off of market trends that it may have found during data mining. These ideas can range from what color scheme your website should contain. Blog post outlines video suggestions, images, and product offerings. By enhancing what your website contains AI is assisting in drawing in a customer base.
Is AI Right for My Business?
AI can be beneficial for any business, small or large. If AI is an investment you are worried about affording, many companies produce affordable AI systems. I recommend talking to different representatives and finding the right fit for you.
As the world is ever changing so is your business. use AI to stay on top of the market and prevent your company from falling behind its competitors.
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If you are looking for more SEO strategies, digital marketing advice, or updates on trends check out dkdrew.com for more advice on how to digitally kraft your website.