Biddable Media & SEO strategies are implemented both on-site and off-site. They help increase credibility, and clicks, and build your brand.
Biddable Media
Biddable media is the process of bidding on and buying space for your advertisements. You may have seen ads on the side of blog you were reading or a website you were looking at. Those ads appeared because someone paid for them to go in that space.
SEO Strategies
Search engine optimization strategies are ways you can optimize your websites ranking, increase site visitors and in the end increase your revenues. There are two types of SEO, on-site and off site.
What IS…
Biddable Media
Biddable media is much more complex than just buying a spot to place an advertisement on a website. You need to choose websites your target customer visits, websites that speak with your brand or are non-brand controversial. Also pick things such as the time of day you want the add to appear and location.
You may have noticed that ads on a webpage change every time you load in. This occurs because you are not actually buying a permanent spot on a website but placing bids on a spot for your ads to appear.
How Bidding Works
Bidding works through what is known as Google display advertising. Google display advertising allows you to design content and insert it into common ad sizes. It also allows you to filter what kind of websites your add can appear on, time of day you want your ad to appear, and the location a customer must be in to see the ad.
Once you have your filters set you can place a bid. The bid can be how much you are willing to pay per click or per thousand clicks, depending on your budget. The bid does not guarantee you a spot on a website, but higher bids can help a little.
An auction happens every time someone searches something. So depending on your filters your ad can be in auction all of the time.
How you win the auction depends on the quality and trustworthiness of your site, your site rank and how much you are willing to spend. Therefor it is important that before you start bidding on media, you build strong SEO strategies.
“You can’t buy engagement. You have to build engagement.”
Tara-Nichole Nelson
what is…
On-Site SEO Strategies
On-site Search Engine Optimization focuses on all the things you can add to your website to improve your ranking including:
- Images
- Word choice
- Internal links
- Outbound links
- Navigation
Images:
Images are important not only to keep users engaged, but also to show Google your contents relevancy.
This can be done through what is known as image tags. Image tags are a form of alt text that is not seen by users.
The image tag describes the purpose of the image and what the image contains. This helps do one of two things.
- Rank the image in Google image search
- Increase traffic to your website which can increase your rank
Word Choice:
When writing the content in your website it is important that you use words related to your keywords and audience.
Talking about your keywords and integrating related keywords throughout your webpage helps to improve your ranking when Google crawls the site.
For example this page is talking about SEO Strategies and biddable media. Therefore words such as SEO and ideas related to it are integrated throughout the page.
Internal Links:
Linking individual pages to one another within your site is also helpful in many ways.
It can assist in indexing your website because google will be able to access all your pages if it begins to crawl one. Getting indexed is the only way to start getting clicks. However, getting every page on your site indexed is a step towards success.
Similar to how Google will use internal links to crawl your page users will use them to access everything on your website. If a page on your site that is relevant/related to another site on your page is not linked you are loosing clicks and website engagement time.
Outbound Links
Outbound links are located on your website and link out to other credible content.
Although outbound links don’t necissarily assist in helping your websit get discovered and crawled they do help build your credability. Linking to a credible blog or website that talks about the same content as you do shows Google you know what you are talking about.
As long as the content the links lead to relate to your content and is a decent Google will note that you understand your topic and are trying to improve user experience.
You may have noticed multiple links throughout this website and this webpage alone. Most of these links are not two-way and instead are links to information that will help readers of this site find what they are looking for.
Navigation
Your navigation bar is the first thing users look at when they wan to find something on your site. It should represent your cornerstone content. Link your navigation to pages you want to rank for and topics you believe represent your brand.
To help with your ranking its best to make your navigation options exact matches to your keywords.
For example this site want to rank for Michigan AI tactics for SEO and Biddable media and SEO strategies. Thus Those two keywords are also exact matches to the sites navigation.
This will also help your page ranking when Google crawls your site because it shows that your site contains what it says it does. While also showing that you are trying to help your users find exactly what they are looking for.
Trust/quality and user experience are a few of the things Google looks for when determining how to rank a site.
WHAT IS …
Off-Site SEO Strategies
Off-Site Search Engine Optimization is the focus on creating Backlinks (an external link that connects to your website) to encourage google to crawl your site and encourage users to visit your page.
Backlinks
Backlinks seem easy when all you think about is posting a link to your page, however, it’s not that simple. Where you post, how often you post, and when you post also play a huge role in the success of your offsite-SEO.
Your backlinks need to be placed somewhere your audience can find them. If you post about cars you don’t want to place a back link in the comments of a cooking blog. Instead find forums, communities, and other online groups that talk about car related things to post backlinks in.
Don’t try and post a bunch of backlinks in one day. This can appear spammy even if it is on multiple sites. It can also overload your target audience. If you are posting in the right places many users will be active on many of the same sites you backlink from. Spreading it out consistantly over time builds awarness of your content.
When backlinks get posted is also important. Yes, backlinks give Google access to crawl your site but they also attract clicks from users. Post when your audience is most active, so that your website gets the clicks it deserves.
