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SEO Basics SEO or search engine optimization is a key part of digital marketing.  search engine optimization is used to optimize your site’s appearance, information, and resources for the betterment of user experience. Google was built to bring relevant results to users based on their search and relies on your SEO to determine what search…

What is Off-Site SEO?     Off-site SEO or search engine optimization is how you optimize your site ranking and increase clicks/visits by building links. also known as backlinks, to your site.       It is different than on-site SEO because it is not implemented on your website, page, or digital asset. It instead involves creating more…

On-site SEO includes any code, data, or content that sits on your website or other digital assets. It is an important part of your search engine optimization strategy as it accounts for 33% of Google’s algorithm. There are 5 key ways to build your onsite SEO. 1. < Title >  Tag             – The title…

The new era of marketing is kinda like the bionic woman.  Every day more of it seems to become reliant on technology. However, when used correctly digital marketing can be used to fight against competitors and gain clientele.  Unfortunately, most business owners do not have digital marketing degrees, nor have they ever taken a digital…

 The world is constantly changing and businesses have had to learn to change with it. Trends in social beliefs such as going green, trends in technology such as electric cars, and trends in the economy such as inflation are just a handful of changes businesses have faced in recent years. Whether these trends directly affect…